Building the Digital Frontier.

Architecture that ships. Bangkok based, globally deployed.

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№ 01 · THE PROBLEM

95% of enterprise AI pilots produce zero P&L impact.

70% of failures are organisational, not technical.

Source: MIT NANDA, State of AI in Business, 2025.

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№ 02 · WHY NOW

Three structural shifts in twelve months.

THE ABSORPTION GAP95% / 70%

Pilots stall when operating models cannot absorb AI into real work.

THE SOFTWARE RESET$1T pressure

Per-seat economics are under strain; firms are rethinking what software should own.

THE ORCHESTRATION SHIFTAgents · Data · Workflow

The advantage moves from buying tools to orchestrating decisions, data, and people.

The firms that win will treat AI as structural orchestration, not another tool rollout.

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№ 03 · THE DIAGNOSIS

Most firms attack only one of three fronts.

STRATEGY-HEAVY
STRATEGYBUILDPEOPLE

Sells the strategy. Walks away before execution.

BUILD-HEAVY
STRATEGYBUILDPEOPLE

Builds the system. Misses the strategic frame and the people layer.

TRAINING-HEAVY
STRATEGYBUILDPEOPLE

Trains the people. The training does not stick.

SIAMETRICS
STRATEGYBUILDPEOPLE

All three. Same standard.

production reality

The failure pattern is rarely total absence. It is imbalance.

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ARM 01 · STRATEGIC ADVISORY

We turn AI ambition into decisions.

DECISION RIGHTSAI ROADMAPBOARD-DEFENSIBLE ARCHITECTURE

Where leadership needs clarity before capital, platforms, and people start moving.

01 / 03Strategic
Advisory
FramePrioritiseGovern
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№ 01.1 · IN THE FIELD

Two strategic advisory engagements.

MARKET INFRASTRUCTURE · GEN AI ROADMAP

From experiments to institutional AI

Helped a national market-infrastructure institution move from scattered GenAI interest to an adoption roadmap: governance, priority use cases, platform foundations, and executive decision cadence.

GEN AI ROADMAPGOVERNANCEAPP BACKBONE
TIER-ONE BANK · RETAIL + WHOLESALE STRATEGY

Almost the whole bank, reframed

Mapped AI opportunities across retail and wholesale banking, connecting operating-model diagnosis, data readiness, process redesign, and roadmap sequencing into one investment logic.

RETAIL BANKINGWHOLESALE STRATEGYPROCESS REDESIGN

The deliverable was never the document. The deliverable was the next decision the organisation could defend.

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ARM 02 · STUDIO

We build the system that survives contact with work.

DATA PLATFORMSCOPILOTS & RAGPREDICTIVE AI

Where strategy becomes architecture, data plumbing, security, interfaces, and production behaviour.

02 / 03Studio
IntegrateBuildOperate
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№ 02.1 · STUDIO · AI BACKBONE

Not a chatbot. An AI backbone.

A governed GenAI foundation over regulatory documents, market data, corporate filings, and institutional knowledge. It answers with sources, enforces access, and gives future AI apps the same trusted retrieval layer.

ONE CORPUSMANY APPSGOVERNED ACCESS
RAGVECTOR SEARCHSSOOCR PIPELINESOURCE CITATION
01Corpusdocuments · market data · filings
02Retrievalchunking · vectors · citation
03Controlidentity · policy · audit
04Appssupervision · disclosure · investigation
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№ 02.2 · STUDIO · BANKING DATA SPINE

A banking data spine with AI on top.

Branch activityCustomer profileProduct holdingTransaction signalFrontline workflow
Unified retail dashboardidentity · access · pipeline · metrics
AI layerQueryRecommendExplain

The hard part was not the model. It was making the bank's data legible enough for AI to safely act on it.

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№ 02.3 · STUDIO · PUBLIC POLICY

Saving lives with Big Data and ML.

Identifying a public policy with the highest ROI in decades.

A predictive road-safety system combining national accident records, geospatial intelligence, and POI layers to forecast accident risk 24 hours ahead across 200,000+ road segments. Field results showed an 82% reduction in response resource needs.

The best AI work is sometimes quiet: fewer resources wasted, faster response, fewer families getting the call.

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ARM 03 · CELL

We equip people to use AI in real work.

KEYNOTEWORKSHOPAI PULSESPRINT

Shared urgency, track-specific practice, a readiness map, then a sprint where teams build proof. No theatre. No generic training.

03 / 03Cell
AlignPracticeProve
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№ 03.1 · CELL OFFERINGS

Four stages. One destination.

KEYNOTE WORKSHOP AI PULSE SPRINT
KEYNOTEalign the roomone mental model
WORKSHOPbuild artifactsprompt boards + real workflows
AI PULSEmap readinesschampions + trust barriers
SPRINTforce proofcapstone + next steps

The sequence is not a ladder. It is an activation system.

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№ 03.2 · KEYNOTE
CELL / 01

A room learns the same language.

One room, one mental model: what changed, what matters, where leadership must decide, and which work should move next.

Frontier shiftExecutive stakesDecision agenda
Keynote speaker on a blue-lit stage
KEYNOTE · LIVE ROOM
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№ 03.3 · WORKSHOP
CELL / 02

Leave with a Monday workflow.

Same room, different tracks: teams work on role-specific prompts, real tasks, and reusable AI skills instead of generic demos.

Track-specific casesPrompt boardArtifact before lunchPeer QA + gallery
Large workshop stage with audience and presentation screen
WORKSHOP · SHARED OPERATING MODEL
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№ 03.4 · AI PULSE
CELL / 03

Diagnose readiness before you train.

A two-to-three-week Pulse maps time sinks, trust barriers, early adopters, and which functions can move first.

Champion mapFunction branchingBarrier readout
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№ 03.5 · IN THE FIELD

Over 1,500 respondents. Industry-leading completion. AI Champions identified at scale.

A workforce diagnostic at national scale, paired with a makeathon-format AI program: readiness mapped, barriers surfaced, and teams guided from rough ideas to production-viable prototypes.

“The barrier was not resistance. It was trust, enablement, and a safe way to try.”
1,500+ RESPONDENTS85%+ COMPLETION~1 IN 6 AI CHAMPIONS3 PRODUCTION-VIABLE PROTOTYPES
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№ 03.6 · SPRINT
CELL / 04

Turn messy ambition into a capstone.

Teams of three to four build against real operating problems, defend the prototype, and leave with named next steps.

01 · Frame02 · Prototype03 · D-day04 · 30-day next step
Makeathon room with stage lights and teams in the audience
SPRINT · MAKEATHON ENERGY
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№ 04 · THE TEAM

Senior by design. Scaled by the work.

Founder-led judgment, senior delivery, AI-augmented research, and engineers who stay close to the work. The senior core owns the architecture and client decisions; specialist capacity scales around it when the program demands more hands.

Siametrics team portrait
SENIOR CORE · ELASTIC DELIVERY
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№ 05 · IN THE WORLD

Quietly powering much of what you see in real life.

Bankingretail · wholesale · riskCapital marketsfoundation · supervision · disclosureCoffee & F&Bfranchise · forecasting · locationConstructiondemand · pricing · infrastructureMaterialsplanning · supply · marginLogisticsnetwork · prediction · automationPublic sectorpolicy · safety · transparencyRetailpersonalization · forecasting · CX

When I started this firm, the thesis was that AI would eventually touch much of ordinary economic life. Today, it does.

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№ 06 · WHY US

Four reasons to choose SMC.

01Tier-one calibre at boutique price.

02Frontier-aligned. Enterprise-aware.

03We say no.

04We ship.

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№ 07 · HOW WE ENGAGE

Three doors. Walk through one or all.

ADVISORY

6–12 WEEKS

Roadmap + governance + board-defensible architecture.

STUDIO

3–18 MONTHS

Custom build to production.

CELL

ONGOING

Keynote → Workshop → AI Pulse → Sprint. Capability that compounds.

Or all three, in the order that makes sense for your organisation.

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№ 09 · LAUNCHPAD

We don't just consult.
We build.

Architecture-that-ships isn't a slogan. It's a discipline. The same discipline that ships systems for clients also runs the ventures we build for ourselves. Two are live today. More are forming.

EPILOGUELaunchpad.
BuildOperateSpin out
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№ 09.1 · THE PORTFOLIO

Two ventures. One operating philosophy.

CONSUMER · LIFESTYLE · LIVENuaNose.

Sensory-led lifestyle brand for everyday relief.

10,000+ BOTTLES SHIPPED · 12 RETAIL PARTNERS · ONE QUARTER

ENTERPRISE · INFRASTRUCTURE · IN PRODUCTIONManuel.

No-code AI platform for Pre-GL finance operations.

IN PRODUCTION · GLOBAL ENTERPRISES · TRILLIONS IN VALIDATED FLOW

Different surfaces. Same discipline.

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№ 09.2 · NUANOSE · INTRO

Sensory-led lifestyle
for everyday relief.

A button you can carry. Press, breathe, reset.

Thai herbal aromatic inhalers reimagined for a generation that lives in headphones, traffic, and group chats. Eight original scents. Four package formats. A brand voice as cheeky as the moments it solves for. Built in Thailand, FDA-registered, sold direct and through twelve retail partners across Bangkok.

“NuaNose is a portable reset button — for the time you actually need it.”
8 ORIGINAL SCENTS4 PACKAGE FORMATSFDA-REGISTERED PRODUCTION
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№ 09.3 · NUANOSE · PRODUCTS & SCALE

Eight scents. Four formats. One identity.

NuaDiewsingle bottle · 20g

the original — choose your scent

NuaKoo2-bottle set · 20g

gift of two

NuaBox4-bottle set · 20g

the curated quartet

NuaJiwsingle · 8g

pocket-sized, lanyard-ready

10,000+bottles shipped since launch

12retail partners across Bangkok

5expos, summits, and major popups in 2025

Sensory product is hard. Repeat customers are harder. NuaNose has both.

+ INHALER CLIPS · STICKER PACKS · SILICONE LANYARDS

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№ 09.4 · NUANOSE · CHANNELS & PRESENCE

Online, offline, and on every front page that matters.

ONLINE3 platforms

Shopee, TikTok, and LINE OA. Direct-to-consumer at scale, with the operating cadence of a digitally native brand.

OFFLINE12 stores

Curated retail across Siam Square, MBK, Samyan Mitrtown, Thonglor, Mega Bangna, Fashion Island, and The Old Siam Plaza.

EVENTS & PRESS5+ major moments

Wellness, SME, and flagship food and business summits, plus national press coverage in 2025.

Built for relevance. Sustained by retention.

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№ 09.5 · VIALINK · MANUEL

The Pre-GL control layer.

Most enterprises have operational systems and accounting systems — but no dedicated layer that controls financial outcomes before they reach the ledger.

Manuel sits between the operational world and the ERP/GL. It reads, validates, classifies, reconciles, and verifies financial transactions before they post — turning OCR, rule-checks, and reconciliation from fragmented manual work into a single no-code control loop.

NO-CODE PLATFORMPRE-GL CONTROL LAYERHUMAN-IN-THE-LOOP
VIALINKManuel.
ReadVerifyPost
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№ 09.6 · MANUEL · THE THESIS

Read. Validate. Reconcile. Before posting.

INPUTSDocs, activity, master data DETERMINEComputation, class, rules VERIFYReconcile, detect, flag ACTApprove, escalate, post

~99%automated volume

1%human judgment

0silent errors

Autopilot efficiency, with human oversight where it counts.

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№ 09.7 · MANUEL · IN THE FIELD

Live with global enterprises.

GLOBAL LOGISTICS

Petty cash and fraud control

Automated petty cash reconciliation, duplicate detection at exact and similarity match, real-time fraud anomaly flagging, and continuous reconciliation reporting.

BEVERAGE CONGLOMERATE

Pre-GL non-PO expense control

Validation of VAT/WHT against business rules, duplicate and similarity detection across 25,000+ monthly Non-PO transactions, and approval routing by role-and-amount matrix.

NATIONAL AIRPORT OPERATOR

AI OCR into enterprise ERP

12-week go-live with 50 concurrent users, 40 OCR templates expandable without code, 10,000+ documents per month, full audit trail, and AP flows integrated via API.

Three industries. Three problem shapes. One control layer.

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№ 09.8 · WHY THIS MATTERS

What Launchpad proves.

The discipline transfers. A firm that ships a Pre-GL control layer for global enterprises, and a sensory-led brand into retail channels, is the same firm that ships AI strategy for capital markets institutions. The unit of work is different. The standard is identical.

The taste is calibrated. Launchpad ventures keep SMC close to consumer behavior, enterprise procurement, retail logistics, and the actual texture of running a small company under pressure. We don't just analyze it. We do it.

The bench gets stronger. Every venture creates internal operators with shipped product on their CV. They come back to client work sharper.

We are an AI consulting firm. We are also operators. The two are not separate practices.

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Three doors. One promise.

We help you AI transform successfully.

Siametrics Consulting
contact@siametrics.com+66 91 812 4236siametrics.com18 Soi Pracha San, Bang Sue, Bangkok 10800
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