Pilots stall when operating models cannot absorb AI into real work.
Building the Digital Frontier.
Architecture that ships. Bangkok based, globally deployed.
01 / 31 · siametrics.com
95% of enterprise AI pilots produce zero P&L impact.
70% of failures are organisational, not technical.
Source: MIT NANDA, State of AI in Business, 2025.
02 / 31 · siametrics.com
Three structural shifts in twelve months.
Per-seat economics are under strain; firms are rethinking what software should own.
The advantage moves from buying tools to orchestrating decisions, data, and people.
The firms that win will treat AI as structural orchestration, not another tool rollout.
03 / 31 · siametrics.com
Most firms attack only one of three fronts.
Sells the strategy. Walks away before execution.
Builds the system. Misses the strategic frame and the people layer.
Trains the people. The training does not stick.
All three. Same standard.
The failure pattern is rarely total absence. It is imbalance.
04 / 31 · siametrics.com
We turn AI ambition into decisions.
Where leadership needs clarity before capital, platforms, and people start moving.
Advisory
05 / 31 · siametrics.com
Two strategic advisory engagements.
From experiments to institutional AI
Helped a national market-infrastructure institution move from scattered GenAI interest to an adoption roadmap: governance, priority use cases, platform foundations, and executive decision cadence.
Almost the whole bank, reframed
Mapped AI opportunities across retail and wholesale banking, connecting operating-model diagnosis, data readiness, process redesign, and roadmap sequencing into one investment logic.
The deliverable was never the document. The deliverable was the next decision the organisation could defend.
06 / 31 · siametrics.com
We build the system that survives contact with work.
Where strategy becomes architecture, data plumbing, security, interfaces, and production behaviour.
07 / 31 · siametrics.com
Not a chatbot. An AI backbone.
A governed GenAI foundation over regulatory documents, market data, corporate filings, and institutional knowledge. It answers with sources, enforces access, and gives future AI apps the same trusted retrieval layer.
08 / 31 · siametrics.com
A banking data spine with AI on top.
The hard part was not the model. It was making the bank's data legible enough for AI to safely act on it.
09 / 31 · siametrics.com
Saving lives with Big Data and ML.
Identifying a public policy with the highest ROI in decades.
A predictive road-safety system combining national accident records, geospatial intelligence, and POI layers to forecast accident risk 24 hours ahead across 200,000+ road segments. Field results showed an 82% reduction in response resource needs.
The best AI work is sometimes quiet: fewer resources wasted, faster response, fewer families getting the call.
10 / 31 · siametrics.com
We equip people to use AI in real work.
Shared urgency, track-specific practice, a readiness map, then a sprint where teams build proof. No theatre. No generic training.
11 / 31 · siametrics.com
Four stages. One destination.
The sequence is not a ladder. It is an activation system.
12 / 31 · siametrics.com
A room learns the same language.
One room, one mental model: what changed, what matters, where leadership must decide, and which work should move next.
13 / 31 · siametrics.com
Leave with a Monday workflow.
Same room, different tracks: teams work on role-specific prompts, real tasks, and reusable AI skills instead of generic demos.
14 / 31 · siametrics.com
Diagnose readiness before you train.
A two-to-three-week Pulse maps time sinks, trust barriers, early adopters, and which functions can move first.
15 / 31 · siametrics.com
Over 1,500 respondents. Industry-leading completion. AI Champions identified at scale.
A workforce diagnostic at national scale, paired with a makeathon-format AI program: readiness mapped, barriers surfaced, and teams guided from rough ideas to production-viable prototypes.
“The barrier was not resistance. It was trust, enablement, and a safe way to try.”
16 / 31 · siametrics.com
Turn messy ambition into a capstone.
Teams of three to four build against real operating problems, defend the prototype, and leave with named next steps.
17 / 31 · siametrics.com
Senior by design. Scaled by the work.
Founder-led judgment, senior delivery, AI-augmented research, and engineers who stay close to the work. The senior core owns the architecture and client decisions; specialist capacity scales around it when the program demands more hands.
Direct ownership at the centre. Elastic delivery around it. Less theatre between decision and execution.
18 / 31 · siametrics.com
Quietly powering much of what you see in real life.
When I started this firm, the thesis was that AI would eventually touch much of ordinary economic life. Today, it does.
19 / 31 · siametrics.com
Four reasons to choose SMC.
01Tier-one calibre at boutique price.
02Frontier-aligned. Enterprise-aware.
03We say no.
04We ship.
20 / 31 · siametrics.com
Three doors. Walk through one or all.
ADVISORY
6–12 WEEKSRoadmap + governance + board-defensible architecture.
Priority: strategy.
STUDIO
3–18 MONTHSCustom build to production.
Priority: a system that runs.
CELL
ONGOINGKeynote → Workshop → AI Pulse → Sprint. Capability that compounds.
Priority: workforce capability.
Or all three, in the order that makes sense for your organisation.
21 / 31 · siametrics.com
We don't just consult.
We build.
Architecture-that-ships isn't a slogan. It's a discipline. The same discipline that ships systems for clients also runs the ventures we build for ourselves. Two are live today. More are forming.
Same operators. Same standard. Different problems.
22 / 31 · siametrics.comTwo ventures. One operating philosophy.
Sensory-led lifestyle brand for everyday relief.
10,000+ BOTTLES SHIPPED · 12 RETAIL PARTNERS · ONE QUARTER
Thai herbal aromatics, Gen-Z packaging, scent-as-identity.
No-code AI platform for Pre-GL finance operations.
IN PRODUCTION · GLOBAL ENTERPRISES · TRILLIONS IN VALIDATED FLOW
Validates, reconciles, and verifies financial data before it hits the ledger.
Different surfaces. Same discipline.
23 / 31 · siametrics.com
Sensory-led lifestyle
for everyday relief.
A button you can carry. Press, breathe, reset.
Thai herbal aromatic inhalers reimagined for a generation that lives in headphones, traffic, and group chats. Eight original scents. Four package formats. A brand voice as cheeky as the moments it solves for. Built in Thailand, FDA-registered, sold direct and through twelve retail partners across Bangkok.
“NuaNose is a portable reset button — for the time you actually need it.”
24 / 31 · siametrics.com
Eight scents. Four formats. One identity.
NuaDiewsingle bottle · 20gthe original — choose your scent
NuaKoo2-bottle set · 20ggift of two
NuaBox4-bottle set · 20gthe curated quartet
NuaJiwsingle · 8gpocket-sized, lanyard-ready
10,000+bottles shipped since launch
12retail partners across Bangkok
5expos, summits, and major popups in 2025
Sensory product is hard. Repeat customers are harder. NuaNose has both.
+ INHALER CLIPS · STICKER PACKS · SILICONE LANYARDS
25 / 31 · siametrics.com
Online, offline, and on every front page that matters.
ONLINE3 platformsShopee, TikTok, and LINE OA. Direct-to-consumer at scale, with the operating cadence of a digitally native brand.
OFFLINE12 storesCurated retail across Siam Square, MBK, Samyan Mitrtown, Thonglor, Mega Bangna, Fashion Island, and The Old Siam Plaza.
EVENTS & PRESS5+ major momentsWellness, SME, and flagship food and business summits, plus national press coverage in 2025.
Built for relevance. Sustained by retention.
26 / 31 · siametrics.com
The Pre-GL control layer.
Most enterprises have operational systems and accounting systems — but no dedicated layer that controls financial outcomes before they reach the ledger.
Manuel sits between the operational world and the ERP/GL. It reads, validates, classifies, reconciles, and verifies financial transactions before they post — turning OCR, rule-checks, and reconciliation from fragmented manual work into a single no-code control loop.
27 / 31 · siametrics.com
Read. Validate. Reconcile. Before posting.
~99%automated volume
1%human judgment
0silent errors
Autopilot efficiency, with human oversight where it counts.
28 / 31 · siametrics.com
Live with global enterprises.
Petty cash and fraud control
Automated petty cash reconciliation, duplicate detection at exact and similarity match, real-time fraud anomaly flagging, and continuous reconciliation reporting.
Pre-GL non-PO expense control
Validation of VAT/WHT against business rules, duplicate and similarity detection across 25,000+ monthly Non-PO transactions, and approval routing by role-and-amount matrix.
AI OCR into enterprise ERP
12-week go-live with 50 concurrent users, 40 OCR templates expandable without code, 10,000+ documents per month, full audit trail, and AP flows integrated via API.
Three industries. Three problem shapes. One control layer.
29 / 31 · siametrics.com
What Launchpad proves.
The discipline transfers. A firm that ships a Pre-GL control layer for global enterprises, and a sensory-led brand into retail channels, is the same firm that ships AI strategy for capital markets institutions. The unit of work is different. The standard is identical.
The taste is calibrated. Launchpad ventures keep SMC close to consumer behavior, enterprise procurement, retail logistics, and the actual texture of running a small company under pressure. We don't just analyze it. We do it.
The bench gets stronger. Every venture creates internal operators with shipped product on their CV. They come back to client work sharper.
We are an AI consulting firm. We are also operators. The two are not separate practices.
30 / 31 · siametrics.com
Three doors. One promise.
We help you AI transform successfully.

31 / 31 · siametrics.com